The snowboard company just discovered the HOLY GRAIL of RADICAL!
There you are… just off the chair and ready to get fukkkin bizzzy. Redddy to shredddy! And your ski bros are there too HYPED and AMPED and POPPIN BULLS! Gonna hit da boxes and da rails and you bend down to STRAP IN then look up and your SKI BROS ARE GONE and you have to ride da park with the autistic kid from woodshop because he lost his poles gettin off the chair!
SHIT!
But thanks to Burton maybe never again. They just discovered snowboarding’s Shangri-la! The motherfuckin FOUNTAIN OF RAD!
CLICK IN BINDINGS!
CLICK IN BINDINGS!
CLICK IN BINDINGS!
CLICK IN BINDINGS!
The Associated Press reports:
Snowboarders now have a new way to click with their ski friends.
The typical rider’s hassle of bending down — or sitting down in the snow — to buckle boots into the bindings while skiers in their group wait could be a thing of the past.
A new technology that enables the boot to snap onto the board similar to a ski binding has the potential to inject fresh life into a sport that has been dealing with slowing growth for the last decade or so.
After more than four years of research and more than a decade of trying to find the answer to a question that has long perplexed snowboarders and manufacturers alike, Burton Snowboards is releasing its new Step-On binding — touting it as a time-saver that won’t negatively impact performance. The binding goes on sale next fall and will run between $250 and $400.
“We asked the question, ‘What if?’” said Chris Cunningham, Burton’s vice president of product. “What if I could save 30 seconds per run?”
Multiplied by the 10 to 15 runs an average rider logs on any given day, a 30-second difference could mean an extra trip down the mountain per day. Over years, that number could add up into the hundreds. Meanwhile, the binding means less delay, less getting hands wet while fiddling with straps and buckles, less time the skiers in the group have to wait around for their snowboard buddies to prepare their equipment after they get off the lift.
You will never be left behind again. And get a whole free extra ride down the mountain per year. And the snowboarding industry is saved.
THANKS BURTON!